2. Example 1 – Server-based CRM system
A multi-line TAPI interface is used to integrate telephony functionalities into a server-based CRM system. This enables central administration and use of several TAPI lines on one server, facilitating flexible and scalable communication between the telephone system and the CRM system.
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Setting up the Multiline TAPI on the server
The Multiline TAPI is installed on the same central server on which your CRM system is running (see Multiline TSP Setup) or with which the CRM can communicate. This TAPI interface acts as middleware between the PBX and the operating system and provides standardised TAPI lines.
Via the TAPI server, the TAPI drivers provide an overview of all available extensions or exchange lines that are provided via the PBX.
Connecting to the CRM system
The server-based CRM system is connected to the Multiline TAPI server via a TAPI-capable integration (e.g. a corresponding CRM module or plug-in). The connection is usually made via a local or network accessible TAPI provider. The CRM registers with the TAPI server and receives access to the available lines.
Configuring the TAPI lines
Within the CRM system, the TAPI lines are assigned to the respective users, workstations or roles. This is typically done via the CRM administration interface, where the lines provided by the TAPI server are displayed.
The configuration usually includes:
Assignment of TAPI lines to CRM users
Definition of call events (e.g. pop-ups for incoming calls)
Configuration of dialling rules and trunk codes
Logging and analysing call data (e.g. in the customer contact history).
Functionality during operation
After successful configuration, the CRM system communicates with the TAPI server in real time. Incoming and outgoing calls are recognised and processed in the CRM. This enables, among other things:
Automatic opening of the customer data record for incoming calls
Click-to-dial functionality from the CRM
Call history and assignment of telephone activities to customers.
As the TAPI lines are managed centrally on the server, no local TAPI installation is required on the client workstations. This simplifies maintenance and increases the stability of the solution in the corporate environment.